Pre-Seed HealthTech Pitch Deck — 4 Investor Meetings in Two Weeks
A 13-slide narrative-driven investor pitch deck built to hold the room in under 10 minutes — designed for a first-time HealthTech founder entering pre-seed conversations.
- Role
- Pitch Deck Designer & Storytelling Strategist
- Industry
- HealthTech / Digital Health
- Deliverable
- 13-slide investor deck (native PowerPoint)
- Timeline
- 5 days
The challenge
A first-time HealthTech founder had a defensible product, real early traction, and no investor deck she was willing to send. She had 10 minutes with each investor and needed a pre-seed pitch deck that could survive rapid-fire questions — a clear problem statement, a credible TAM, a business model an investor could underwrite, and a team slide that made the round feel inevitable.
- — A 22-slide draft written like an internal product overview — feature-by-feature, no clear problem framing.
- — Market slide showed a $180B industry figure with no citation and no addressable subset.
- — Business model buried on slide 17 as a paragraph of body copy.
- — No visual system — mixed fonts, off-brand colors, stock icons pasted from three different sets.
- — 13 slides, one idea per slide, opening on a sharp problem statement grounded in a specific patient workflow.
- — $4.2B addressable market with sourced sizing methodology (top-down + bottom-up sanity check).
- — Business model on slide 6 as a two-axis unit-economics visual — LTV, CAC, gross margin at a glance.
- — One consistent visual system: brand navy + teal, disciplined type hierarchy, custom iconography built to match.
The approach
A 45-minute discovery call to pull out the founder's actual point of view — then structured into a problem → solution → why-now → traction → ask arc, not a feature tour.
Every slide's headline written to stand alone. If the investor only reads titles, the deck still tells the story.
TAM/SAM/SOM, unit economics, and traction cohorts built as native charts — editable, sourced, and readable at a glance on a laptop screen.
Delivered in PowerPoint with no flattened graphics — the founder could update numbers before each investor meeting without breaking the design.
Outcomes
“Jade turned a messy draft into a deck I was actually proud to send. Investors kept mentioning how clean and easy to follow it was — I stopped dreading pitch calls.”
Company name, financials, and deck content are protected under a mutual NDA. Work samples available on request during introductory calls.
Investor-ready pitch decks and executive presentations, built to land the room.