Product Brief — Dow Credit Union Brand Templates
Brand & Communications Designer·Creative Brief · Template System
Creative BriefBrand SystemTemplate DesignInternal Comms
A creative brief and template system for a credit union rolling out the next phase of its visual identity. The brief defines the primary objective, key message anchor, audience, and deliverable set — then translates it into a cohesive suite of employee-ready communication templates that hold up without a designer in the room.
Design contribution: Brief authoring, brand-aligned layout system, typography and color application, and reusable template components for everyday business communication.
Lead Magnet — Devotional Sample & Email Capture Asset
Author, Designer & Funnel Strategist·Editorial Design · PDF Lead Magnet
Editorial DesignLead MagnetTypographyEmail Marketing
A downloadable Day One sample of 5 Minutes with the Father, designed as the email-capture offer for the author site. The piece had to feel like a finished book — restrained serif typography, generous margins, and a warm cream palette — while doing conversion work: a clear promise, a single reading, and a natural path to the full volume.
Design contribution: Manuscript, editorial layout, cover typography, and the capture-to-download flow it plugs into.
Cost Model — Should-Cost Analysis for Hardware Sourcing
Analyst & Deliverable Designer·Excel · Financial Modeling
Financial ModelingExcelCost AnalysisSourcing Strategy
A should-cost model that breaks a consumer hardware BOM down by EE material, ME material, firmware, manufacturing overhead, and vendor profit — then benchmarks each line against what the part should cost. The analysis surfaced vendor pricing running 30–45% above benchmark, concentrated in enclosure and assembly, giving the buyer a line-item negotiation position instead of a gut feel.
Design contribution: Model structure, benchmark logic, and a client-ready output layout that reads as a decision document, not a spreadsheet dump.
