SaaS Competitive Landscape Deck — GTM Strategy for a Growing Product
A research-driven executive strategy deck for a SaaS founder — competitor matrix, persona profiles, SWOT, and a defensible GTM point of view built to shape product prioritization and investor conversations.
- Role
- Business Analyst & Strategic Consultant
- Industry
- SaaS / B2B Software
- Deliverable
- Executive strategy report + presentation deck
- Timeline
- 2 weeks
The challenge
A SaaS founder had strong early customers, ambitious feature ideas, and no shared internal view of who they actually competed with — or where they won. Product prioritization was drifting, and upcoming investor conversations needed a defensible narrative about the market position, not a feature list.
- — Competitor conversations happened ad-hoc — different competitors named by every team member.
- — Roadmap decisions justified by loudest customer requests, not strategic positioning.
- — No shared personas — sales, product, and marketing described the buyer differently.
- — Investor updates leaned on ARR growth alone with no supporting market narrative.
- — A named competitive set with a positioning matrix — where the company wins, where it doesn't, and why.
- — Three ICP personas — role, pain, buying trigger, and objections — usable across sales, product, and marketing.
- — SWOT tied directly to next-quarter product bets and GTM channel priorities.
- — An executive narrative the founder could open any investor conversation with.
The approach
Mapped 12 competitors across positioning, pricing, ICP fit, and product depth. Filtered to a defensible named set the founder could actually reference.
Interviewed customer-facing team members and reviewed call transcripts. Distilled three ICPs with the buying triggers and objections that actually appear in the sales cycle.
Every SWOT entry cross-linked to a specific product bet, channel, or hire — no generic strategy language, no filler.
Matrices, personas, and SWOT laid out for decision-makers — clean visual formatting, one insight per slide, delivered as an editable native deck.
Outcomes
“This is the first time our whole team has agreed on who we actually compete with. Jade's research and how she framed it changed how we talk about the product internally and externally.”
Client and company details are kept confidential per agreement. Work samples available on request.
Investor-ready pitch decks and executive presentations, built to land the room.